of Automobile Dealers Associations (FADA), the apex national body of automobile
retail in the country has informed that it is initiating an Annual Dealer
Satisfaction Study in association with Premon Asia, a consumer-insight led
consulting & advisory firm based out of Singapore.
comprehensive study will serve the following objectives:
To understand & quantify dealer expectations from OEMs
To measure how OEMs perform in meeting or do they exceed dealer expectations
To identify gaps that impact OEM-Dealer partnership across all key business
To identify how dealers foresee the evolving automotive retail business
To provide actionable insights that OEMs & dealers can work together in
enhancing their business partnership
on the announcement of this study, FADA President, Vinkesh Gulati said, “I am
delighted to announce that FADA in partnership with Premon Asia has initiated
the most in-depth study which we are going to take in next few months. With a
sizable sample, FADA – DSS will provide adequate representation from every
quarter and cutting across all categories of vehicles. The study will also have
a good demographic mix coupled with urban and rural balance. We are excited to
release the final report by end of June’21. I am confident that the survey will
act as our report card to manufacturers and will enable to highlight best
practices as well as close the gaps wherever possible!”
Secretary C S Vigneshwar who heads this project said, “This study comes at a
crucial time when the industry is facing unprecedented headwinds. This is the
first large scale study that is done for the dealers, by the dealers and from
the Dealers Association to see how manufacturers are supporting their
dealership networks. We intend to deep dive into every aspect of dealership
management and to highlight the best practices followed by manufacturers in
keeping a profitable and sustainable dealer network.”
Asia Founder and CEO, Rajeev Lochan said, “We are excited to partner FADA in
offering 2021 Dealer Satisfaction Study, first of many new initiatives designed
to serve the business needs of the automotive sector. The industry is emerging
from one of the most challenging times witnessed in the recent history. The
idea of this study is not just to examine the drivers of a successful
OEM-Dealer business partnership, but to go deeper in exploring how the future
of automotive retail business is likely to evolve in the new post-COVID world.”
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