a pandemic hit year, Mercedes-Benz India handed over 7893 new cars to its customers in the January-December 2020 period. (These are retail sales).
Starting Q2, the all New A-Class Limousine, New GLA, AMG GT
Black Series are some of the most promising products lined up for a 2021 debut
brand with the Three Pointed Star made a strong comeback in sales after the
initial set back in Q2 (563 units), and registered a growth of 40% in Q4 (2886
units) compared to the preceding quarter (Q3: 2058 units). The Q4 sales
performance continued the sales recovery witnessed since Q3 2020, buoyed by
availability of new products, strong festive season and an overall positive
customer sentiment, influenced by the gradual unlocking of the markets and
stabilization of businesses.
Excellence: motto for 2021
also unveiled its 2021 motto coined as ‘Reimagining Excellence’, which aims at
making the brand more desirable and drawing customers even closer to the Three
pointed Star. Mercedes-Benz plans to accomplish this by introducing some of the
most desirable products in the Indian market, creating a personalized
‘physidigital experience’ and offering a highly differentiated and
best-in-class retail experience. In addition focusing on sustainability
initiatives will be a key pillar in reimagining excellence. The essence of
‘Reimagining Excellence’ firmly underlines the Three Pointed Star’s customer
centric strategy, focused on creating differentiated customer experiences,
emphasizes on increased digitization and strives to create a highly competitive
and future ready company, that drives delighted customers.
Mercedes-Benz’s comprehensive product portfolio comprising the sedans, the SUVs
and the Mercedes-AMG cars, supported Mercedes-Benz India’s sales performance in
2020. Key volume drivers for 2020 remained the C-Class
sedan, E-Class LWB sedan and the GLC, GLE and GLS SUVs. The New GLE, the New GLS
and certain models of C-Class sedan, E-Class sedan and GLC met with
overwhelming customer demand
Long Wheelbase E-Class sedan continued its sales success across markets and
remains the single highest selling model for the brand in January-December 2020
period. The SUVs comprising the GLC, GLE and the GLS maintained their momentum,
with the GLC remaining the most popular SUV in the portfolio.
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