two wheeler company Hero Electric has announced its partnership with
Delhi-based start-up Earth Ride, to provide e-bikes to the youth of the country
searching for new business enterprises.
Ride’s unique model of Lease-Earn-Own allows the individual who might not have
the capital to buy a new electric scooter to start working immediately as a
delivery partner with any of the delivery companies or for their own
Earth Ride provides electric two wheelers to
riders on a long-term lease. It will procure over 1,000 customised Nyx-HX and
other e-scooters through the next financial year (2021).Earth Ride has
partnered with other small-mid-sized companies, including companies such as
Zomato and have provided special lease price for Zomato riders.
Ride and Hero Electric have partnered to not only bring down pollution levels
in our cities but provide an avenue of livelihood for the youth of this
country. India is the world’s youngest country with 230 million people in the
age bracket of 15-24 who are also joining the world of gig-economy. This model
allows individuals to work hard and make their own lives, earning accordingly.
mile deliveries are on the rise and as the pandemic has had negative impact on
many industries, it has given wings to last mile delivery businesses. While the
jobs are aplenty in this field, a large population of youth is unable to
participate in it due to lack of resources such as a two-wheeler and increasing
fuel cost has a huge impact on overall earnings. Earth Ride will provide
electric two wheelers to riders on a long-term lease. If the rider pays all the
lease payments as per the established contract, they will be allowed the
opportunity to own the vehicle at the end of the said lease period. Earth Ride
takes care of insurance and other formalities during the lease period. This
allows a person, who might not have the capital to buy a new electric scooter
to start working immediately as a delivery partner with any of the delivery
Electric’s commitment to deliver a 360-degree mobility solution will see it
provide service support through its 500+ dealer network along with a dedicated
relationship manager for maximum uptime. With its recent launch of the Nyx-HX
under the “City Speed” variants, Hero electric’s two-wheelers will ensure low
running cost, high load carrying capability, intercity range and various other
customisable features for its clients. These salient features ensure in making
it the best available electric mobility solution ecosystem through a
comprehensive leasing solution. The bikes will be serviced end-to end through
Hero Electric’s robust service model with at least 90% uptime through the life
of the vehicle.
Gill, CEO, Hero Electric said, “The last year was tough on everyone. It brought
over with itself hardships forcing everyone to evolve. The youth of the country
have also looked at working with last mile delivery solutions and we have
forged successful partnerships with companies that are making a difference in
the segment. Earth Ride’s unique lease proposition makes for a win-win solution
for us at Hero Electric and the customers. This will work as a catalyst in
driving adoption of electric two-wheelers while also transforming the last mile
delivery solutions from ICE engines to Electric vehicles”.
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