India sprints ahead at the end of a difficult year amidst adverse market
conditions with 6,092 units.
BMW Group (Cars)
BMW Motorrad (Motorcycles)
Group India has delivered 6,604 units of BMW and MINI cars in 2020. BMW India
registered sales of 6,092 units and MINI India of 512 units. BMW Motorrad sold
Pawah, President, BMW Group India said, “BMW Group India has demonstrated
resilience and determination in a tough environment full of new challenges. The
strength of our brands, well-structured operations along with the dedication of
our employees and dealer partners drove the business to adapt quickly and
perform. With improving macroeconomic indicators and consumer confidence, BMW
Group India picked up momentum with remarkable efficiency and vigour. We
registered strong results at the end of a very difficult year and propelled our
segment share significantly in the Indian luxury car market. We are looking
towards 2021 with renewed confidence and optimism.”BMW India saw significant
contribution of over 50% coming from the locally produced Sports Activity
Vehicle (SAV) range including the BMW X1, the BMW X3 and the BMW X5. The newly
launched BMW X7 experienced astounding demand in all regions. The BMW 3 Series
and the BMW 5 Series continued their traditional role as strong contributors in
India successfully increased its market share in the premium car segment
despite the difficult industry scenario. The brand posted exceptional
performance and growth in the last quarter of the year. The locally produced
MINI Countryman commanded a share of over 40% in sales. The iconic MINI Hatch
and the popular MINI Convertible contributed over 23% each.
Motorrad India overcame all obstacles and posted a stellar annual growth in
2020 against current trends. This success was propelled by the launch of the
new BMW G 310 R and BMW G 310 GS. Together, the two motorcycles commanded a
share of over 80% in yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850
GS and the BMW S 1000 RR also held on their position as important contributors.
Financial Services India played an instrumental role in facilitating sales
performance under challenging market conditions. The customised and flexible
financial solutions were significantly valuable to premium clientele of BMW,
MINI and BMW Motorrad.
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