has revealed its new corporate logo and global brand slogan that signify the
automaker’s bold transformation and all-new brand purpose. The introduction of
the new logo represents Kia’s ambitions to establish a leadership position in
the future mobility industry by revamping nearly all facets of its business.
addition to an all-new logo, Kia revealed its new global brand slogan,
‘Movement that inspires’. The logo is a symbol of Kia's new brand purpose and
the values it promises to offer customers through future products and services,
and the experiences these enable. Kia seals its brand promise by developing the
new logo to resemble a handwritten signature. The rhythmical, unbroken line of
the logo conveys Kia's commitment to bringing moments of inspiration, while its
symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s
rising ambitions for the brand, and, more importantly, what it offers customers.
new logo represents the company’s commitment to becoming an icon for change and
innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive
industry is experiencing a period of rapid transformation, and Kia is
proactively shaping and adapting to these changes. Our new logo represents our
desire to inspire customers as their mobility needs evolve, and for our
employees to rise to the challenges we face in a fast-changing industry,” he
new logo was unveiled during a record-breaking pyrotechnic display in the skies
above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of
fireworks in a synchronized artistic display, igniting and celebrating Kia’s
new beginning. This set a new Guinness World Record for ‘Most unmanned aerial
vehicles (UAVs) launching fireworks simultaneously’. A new brand purpose and
strategy to be revealed on January 15
launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term
business strategy in 2020. Under Plan S, Kia, among other objectives, has the
ambition to take a leading position in the global car market. This is focused
on popularising electric vehicles and introducing a broad range of mobility
services, tailored to meet the needs and tastes of individuals and local
To celebrate the McLaren and Bowers & Wilkins partnership and the high-performance hybrid McLaren Artura supercar in which the two companies’ award-winning collaboration features, Bowers & Wilkins has...
Marelli, one of the world’s leading global independent suppliers to the automotive sector, will showcase its latest innovations at CES 2023 in Las Vegas, NV, from January 5-7, 2023, at the Wynn Hotel....
India Kawasaki Motors Pvt. Ltd. (IKM) has launched a new flagship engine oil product, Kawasaki Genuine Ultra-Premium 10W-40 Oil, for Kawasaki’s motorcycles, developed by Petronas Lubricants. The price...