Motorcycle & Scooter India Pvt. Ltd. (HMSI) brand Shine, its 125cc
motorcycle has now crossed 90 lakh sales since its launch in the year 2006. The
Shine motorcycle enjoys the highest market share of 39 per cent in its segment.
Honda Shine recorded double digit YOY growth of 26% from 75,144 units in
November 2019 to 94,413 units in November 2020. Atsushi Ogata, Managing
Director, President & CEO, HMSI said, “We are deeply humbled by the trust
of over 90 lakh happy customers in brand Shine. Over the years, Shine has
redefined the 125cc segment leading customers’ expectations with continuous
product and feature enhancement. At Honda, we remain committed to delight our
customers with the Joy of riding.”
in 2006, Shine was introduced in Indian market with the unique Optimax
technology. In just two years, Shine went on to become No.1 selling 125cc
motorcycle in India. Within 54 months of the launch it achieved its first 10
continuously upgraded Shine with the latest technology and new features to meet
the expectations of its consumers. In 2015 the advance Combi-Brake System (CBS)
was introduced in Shine.
Shine sustained its position in the segment and in 2017 became first 125cc
motorcycle to reach 50 lakh sales milestone. In 2018 it created a new record
with 70 Lac sales milestone and every second 125cc motorcycle sold was CB
its latest avatar, Shine comes equipped with Bharat Stage VI compliant 125cc
PGM-FI HET engine boosted by Enhanced Smart Power (eSP), and a plethora of new technology,
comfort and style.