Sandhar Amkin Industries Pvt Ltd is the latest entrant in the Indian helmet industry. The industry is plagued by the menace of unbranded and unsafe helmets. Unfortunately, a majority of two-wheeler users buy these unbranded helmets, throwing all caution to the winds. Sandhar Amkin through its Mavox brand of helmets hopes to strengthen the market with its branded and certified range of helmets. We interview the company's young MD Ayyushman Mehta to find out what he has in mind when it comes to his products and the industry in general. Interviewer: Roy P Tharyan.
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