EXCLUSIVE: In an interview with Motown India, Rajeev Mishra, Director, India & AMEA, UM India Two Wheelers Pvt. Ltd. for the first time talks about his company's plans in launching the UM motorcycles in India.
UM is a brand born in America. It is headquarted in Miami and the company started its journey way back in the year 2000. The company signed a joint venture agreement with Lohia Auto in September 2014.
Early 2016 the company will be launching three models for Indian consumers. "To begin with during the Auto Expo 2016 we will offer two products and later on by the end of June the third bike will be introduced. So we will start with three models," says Mishra.
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