has been selected as the exclusive tyre supplier for the MC20, Maserati’s new
super sports car. This collaboration between two industry leaders conquers new
ground, with Bridgestone enhancing the incredible capabilities of Maserati’s
new MC20 through the development of premium, custom-engineered Potenza tyres.
the development phase of its astonishing, new MC20, Maserati required a premium
sports tyre that could deliver exceptional performance. Bridgestone, Maserati’s
long-term partner, answered the brief and transformed it into reality with
tailor-made Potenza tyres.
MC20 showcases Maserati’s latest technical and engineering innovations and
marks a generational shift in performance over previous models. Bridgestone has
played a significant role in improving the MC20’s high performance capacity
with its bespoke Potenza tyres, which feature an asymmetric tread design for
enhanced steering response and cornering stability, a newly developed tread
compound that enhances grip, and an internal crown structure that distributes
footprint pressure evenly when cornering. Combined, these elements provide a
high-performance tyre which delivers an optimum mix of control, speed and
stability that improves the supercar’s overall performance.
long-term partnership between Bridgestone and Maserati has roots in motorsports
racing history. Bridgestone’s Potenza tyres were born from a long association
with Formula One racing, while the MC20 marks a return to Maserati’s racing
roots. Achieving incredible results both on and off the track is part of both
company’s pioneering DNA.
Bridgestone and Maserati used in-house R&D centres and ground-breaking
virtual development technology to develop and test the new MC20 and its bespoke
tyres. Through its proprietary virtual tyre modelling technology, Bridgestone
also reduced the length of the development process, limiting its environmental
impact by using less resources and cutting the project’s time to market. This
contributed to a more efficient process, with the MC20 design produced in
approximately 24 months. For both industry-leaders, incorporating innovative,
sustainable technologies is a top priority, with an electric variant of the
MC20 planned to go to market in the near future.
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