Power Tools India, a front runner in the power tools market segment that caters
to construction, woodworking and metalworking industry (that includes the auto industry in a big way), is set to amplify its
consumer experience by enabling users to get hands on experience of the
cordless range through mobile van demonstration vehicles.
extension of the recently launched user campaign, Cordless Matlab Bosch, Bosch
power tools is campaigning across multi-cities for six months till March 2020.
to the 40 cities covered by the previous 'Cordless Matlab Bosch' demo zones
through channel partner outlets, Bosch power tools plan to expand its outreach
to 50 more cities in India by the end of the month with the product
experiential mobile vans campaign.
mobile campaign kick starts this September in locations, Kolkata, Delhi,
Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow.
These experiential mobile vans will not only engage and educate consumers on
the availability and benefits of quality cordless power tools in the market but
also improve accessibility and availability of the range by reaching across
cities through the experiential vehicles.
stormer in the industry, the cordless range of power tools enable tradesmen and
blue-collar workers to work flexibly without the constraints of wires or cables
while maintaining the efficiency, power, safety and unrivaled ergonomics Bosch
Power Tools India is synonymous with. Part of the mobile van experiential,
customers can avail a hands-on demonstration of Bosch Power Tool's lithium-ion
battery-powered screwdriver, the Bosch Go, with push and go functionality is 4x
more convenient than its competitors available in the market.
The cordless range on showcase will also
include power drill drivers, high power impact wrenches, robust hammer drills,
high-speed impact drills, ABR enabled impact drivers, flexible drill drivers
and the GSR 120-LI, a 12V cordless drill driver, re-introduced with an
exclusive jacket packaging designed for India.
Equipped with Robust Housing, Electronic Cell
Protection (ECP) and +20% soft torque improvements, the GSR 120-LI enables its
users with more power than its predecessors. These tools are designed to be
compact yet similar to the shape and size of a manual design assisting users to
effortlessly switch from corded to cordless power tools.
on the launch of the mobile van campaign, Panish PK, Regional Business Director
- India and SAARC – Bosch Power Tools said, “Here, at Bosch Power Tools, our
vision is to drive technical development in the industry for Indian consumers.
From having the smallest and most powerful batteries on the market to
introducing cordless tools to replace their corded predecessors, Bosch aims to
advance into a new dimension of performance and excellence.”
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