Srichakra Limited, the leading 2 &3-wheeler tyre company, announced the
launch of the brand ‘TVS Eurogrip’ targeted at meeting the needs of the
millennial customer. TVS Eurogrip is born out of extensive consumer research
and significant investments in global R&D, design and technology platforms.
the TVS Eurogrip umbrella, the company is launching a portfolio of 19 premium
tyres that include industry leading zero-degree steel belted radial tyres. These extreme performance tyres provide
unmatched stability at high speeds and are rated to run at speeds up to
company believes that the introduction of TVS Eurogrip will fuel its growth
aspirations and carve a specialist positioning that will help strengthen its
partnerships with vehicle manufacturers and create new benchmarks in the
Vijayaraghavan, Director, TVS Srichakra Limited said, “India will remain a
promising market for two wheelers and we see tremendous growth opportunity. It
is a moment of immense pride for all of us as we launch TVS Eurogrip catering
to the needs and requirements of the new age Indian rider. With this step, we
boldly stride into the future.”
on the new brand launch P. Srinivasavaradhan, President, TVS Srichakra Limited,
said, “For over three decades now, we have established ourselves as a leading
global brand in the two-wheeler tyre category. We have always understood
customers’ needs, their aspirations and dreams, and have provided them with
products that enrich their riding experience. TVS Eurogrip has all the elements
the new age rider is looking for – design, superior quality, high performance
and is backed by the rich heritage and trust of TVS.”
the years, TVS Srichakra Limited has been expanding its footprint and
outperforming itself by adopting cutting-edge technology driven by
state-of-the-art research and development with experts in India and overseas.
on the launch P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited,
said, “The two-wheeler tyre space is seeing a rise in adventure seekers and
recreational riders, for whom, joy of riding has become a way of life. The
rider today wants to live every moment to the fullest, impress his peers, and
go beyond the normal. TVS Eurogrip’s brand idea of ‘Outlive, Outperform &
Outdo’ is based on this insight. As specialists in the bike tyre domain, we are
geared up to lead our customers into the future of riding, with our range of technologically
advanced and high performance TVS Eurogrip tyres”.
Eurogrip identity brings alive the essence of the brand. It is a sporty,
vibrant and youthful visual identity that connotes innovation, superior quality
and high performance.
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