a decade of operations, AMG Corporation has revamped the logo of its flagship
brand Premier Plus to consolidate and grow its position in the automotive aftermarket
industry. Premier Plus is a specialist in rubber and metal-to-rubber bonded
components for suspension and NVH applications and offers a range of products
for the 3 wheeler, passenger car and light commercial vehicle segments.
new brand identity consists of a unique symbol capturing the different types of
automotive components the brand offers and a bold, modern typeface to represent
the reliability and expertise of the brand in the market place. The individual
elements of the symbol come together in an upward moving stance to symbolise
the commitment to growth in all aspects of the business. The red and black
colors from the previous identity have been retained for continuity of the
brand’s visual equity elements, but the red has been given a fresher tone to
represent the energy and passion with which the brand will move forward.
Overall, the new brand identity of Premier
Plus is a manifestation of the excitement of a new future, renewed vigour and
dynamism, modern and international outlook, the promise of reliable design and
genuine components coupled with the consistent focus on quality.
AMG Corporation Managing Director Akash Gupta said: “We
started AMG Corporation over a decade ago to focus and create a strong presence
in the automotive aftermarket industry with our brand Premier Plus. Our drive
for excellence in quality of our products has helped us to grow our business
significantly over the last few years. The launch of the new visual identity
marks a significant milestone and start of a new era of transformation for the
company. Our brand promise truly reflects the comfort enhancing category of
products we provide and our relentless focus on quality, thereby giving our
customers the experience of “The Comfort of Quality”.
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