Ahead of the launch of their
first product in India, British Automaker MG Motor (Morris Garages) showcased
their connected mobility technology platform called iSMART Next Gen. It has
been developed in partnership with global technology players including
Microsoft, Adobe, Unlimit, SAP, Cisco, Gaana, TomTom and Nuance. To be
available for sales by June this year, MG Hector with iSMART Next Gen will be
the first internet car in India that will redefine connected mobility.
The brain of the iSMART Next
Gen will be housed in a 10.4” Head Unit. The screen is designed with a vertical
interface that allows the driver to control the entire car system with either
touch or voice command. The Head Unit is built to withstand extreme climatic
conditions of India and comes pre-loaded with entertainment content. MG Hector
iSMART Next Gen comes with an industry first embedded M2M SIM that ensures that
the car remains connected and is future ready with 5G support. The customized
solution has been developed by Unlimit in partnership with Cisco and Airtel who
have collaborated with their Jasper platform and telecommunication network
respectively. The connected mobility solution on the MG Hector is.
The company will be the first
in India to bring Over The Air (OTA) updates to their cars. Customers will be
able to download the software updates immediately or schedule them for later,
as in smartphones. The OTA feature would be standard in all MG cars enabled
with iSMART Next Gen for connected mobility, starting with MG Hector SUV.
The Voice Assist, developed by
Nuance for MG India, has been specifically designed for Indian accent learning.
As a result of built-in Artificial Intelligence (AI) and Machine Learning (ML)
algorithms, the system will learn and get better every day with usage.
Activated with ‘Hello MG’, the voice assist allows over 100 commands, including
opening and closing of windows and sunroof, ac control, navigation etc. and
works even under poor connectivity.
Other than this, the Hector
will also come loaded with TomTom’s real-time navigation application,Gaana app
with Premium Account and AccuWeather. The company has also developed the MG
iSMART App that scansthe car each time the App is opened, and information
includes location of car, tyre pressure, or if the doors are locked or not.
Owner can use the remote app to directly lock or unlock doors, turn on ignition
and switch on the air-conditioner. This is very useful in extreme weather
conditions of India. It would also allow owners to schedule a service and keep
track of service history.
MG has set up a first of its
kind customer management service centre called the Pulse Hub. This will enable
eCall emergency response in all MG cars. If a car’s airbags are deployed under
an emergency condition, automatic messages are sent to the Pulse Hub and the
registered phones along with a series of emergency response actions that get
activated instantly. MG hector also offers an industry first iCall. With just a
touch on the Screen, driver is connected to Pulse Hub for a host of information
“The integration of internet
with cars opens up a gamut of features that can ensure a seamless and updated
ownership experience for MG customers in India. With an embedded SIM card and
OTA, the MG Hector promises to do a lot more over time with
constantly-expanding capabilities, to create a seamless driving experience,
throughout the life of the car,” said Rajeev Chaba, President & Managing
Director, MG Motor India. “Furthermore, with the advent of 5G connectivity in
India, MG cars will have the potential to add new, breakthrough features to
further enrich the car driving experience,” Chaba added. MG car owners can
locate their cars remotely and geo fence it, so the car cannot be taken out of
a predefined zone, thus enhancing the safety of the passengers.
Adobe and Cognizant have
partnered MG to develop the first ever Adobe Experience Cloud to make the
customer journey a delight for MG customers. Likewise, SAP with iTelligence has
built one of its kind Dealer Management System - ‘Magnet’, and connected apps.
This system would host all information from company, dealers, service centres
and customers at one place. This would make sure the customer can seamlessly be
recognised and offered services at pre-sales, sales and post sales phases.
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