accessory and lifestyle product player Elegant Auto Retail successfully
showcased their products at the recently concluded 4th ACMA Automechanika,
India's leading automotive aftermarket trade fair organised by India based
Automotive Component Manufacturers Association and Messe Frankfurt. The event
took place from February 14-17, 2019 at Pragati Maidan, New Delhi.
Auto Retail deals with a variety of car accessories and lifestyle products,
including car seat covers, car mat covers, multi utility seat cushions, pet
seat protectors, etc.
Raj Singh, CEO of Elegant Auto Retail, said “This has been an interesting
edition in terms of both the event and exhibits. Modern day cars are packed
with accessories to attract customers and with ease of bank loans for car
purchases, the customers are rapidly moving towards top-end car models while
purchasing. The traditional businesses of car audio, car security and car seat
covers have been impacted majorly with these developments. Only customers who
wish to upgrade from company fitted accessories are seeking
aftermarket retailers have been traditionally resisting to changing customer
requirements and only handful of retailers have scaled up to the level of
customer engagement which has been achieved by car dealerships these days.
There remains a large difference in customer experience and engagement while
buying a new car compared to buying aftermarket accessories at traditional
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