the premium intelligent electric vehicle brand, revealed new details about its
first production model, the M-Byte SUV, at the CES 2019. Positioned as the next
generation smart device, Byton is designed for the future of autonomous driving
when the automobile will become a mobile digital lounge.
aims to create a premium brand rooted in China which has a global reach. Its
global headquarters, intelligent manufacturing base and R&D center are
located in Nanjing, China, while its North American headquarters, devoted to
intelligent car experience, autonomous driving, whole vehicle integration and
other cutting-edge technologies, is based in the Silicon Valley. The company’s
vehicle concept and design centre is located in Munich, Germany.
M-Byte represents the transformation of the traditional car into a next-generation
smart device for every user,” said Dr. Carsten Breitfeld, CEO and Co-founder of
Byton. “We achieve this through the combination our state-of-the-art EV
platform and our proprietary Byton Life digital ecosystem,” he said.
digital cockpit that improves the in-car experience, Byton’s Shared Experience
Display (SED) remains the world’s largest in-car display for a production
automobile. It displays vehicle and driving information and offers various
content options in an intuitive way. The position of the display has been
carefully developed and tested to not affect driver line-of sight and can
automatically adjust brightness according to changes in ambient lighting to
avoid further distraction. In addition, the SED will meet automotive safety
standards as well as crash standards in all target markets.
production Byton M-Byte’s user-interface and user experience (UI/UX) hardware
will feature abundant shared and private screen space to capture and display a
wide array of digital content – navigation, music, videos, photos, files,
contacts, and more – intuitively and safely to users in any seat:
Experience Display is a 48-inch-wide curved display with three areas for
content. In full screen mode of SED, the user can interact with the SED via
both, a 7-inch Driver Tablet and an 8-inch Touch Pad. The SED is not a touch
The 7-inch Driver
Tablet pioneered by Byton will be at the centre of the steering wheel
just above the full-size driver airbag, serving as one of the main interfaces
for the driver to configure the vehicle and interact with the SED.
An 8-inch Byton Touch
Pad has been added between the driver and the front passenger seats on
the production model, enabling the front passenger to control the SED and enjoy
the same interactive experience as the driver.
have access to independent rear-seat entertainment screens that also
share content with the SED.
The front seats can
be rotated inward 12 degrees, to create a space that is more convenient
for passengers in the car to interact and communicate with each other when not
The dashboard features a new wraparound design
with air conditioning vents, gear selector, and other hard buttons
located in the center along with a driver monitoring system to ensure safety
during assisted-driving modes.
interaction modes with the vehicle will be offered including touch
control, voice control, physical buttons, and gesture control.
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