against the backdrop of CES 2019, STEER took its Level-4, highly autonomous and
cyber-secure parking solution to Las Vegas at Downtown Summerlin. Located just
twenty minutes west of the Las Vegas Strip, Downtown Summerlin is a planned
vibrant, walkable urban core, within the award-winning 22,500-acre master
planned community of Summerlin developed by The Howard Hughes Corporation.
STEER and The Howard Hughes Corporation are already collaborating in Maryland,
turning the Merriweather District into the first ever high-density, mixed-use
neighborhood to adopt STEER. “At Howard Hughes, we believe growing boldly means
embracing new trends in community living,” stated Greg Fitchitt, President,
Columbia, The Howard Hughes Corporation, adding that, “Using a technology like
STEER’s is the perfect blend to allow us to design high quality community
living around enjoyable experiences while off-loading the daily hassles, like
finding a parking spot, to modern technology.”
Vegas, consumers saw through a microcosm of real-life scenarios how a STEER
enabled car interacts with other cars, pedestrians, obstacles, and more while
parking and summoning completely autonomously. Opening up the technology to
Howard Hughes residents and retail customers highlights the corporation’s
willingness to adapt and incorporate modern technology to attract savvy
consumers with cutting-edge amenities at their locations.
is the most precious commodity. Anything that saves time or creates more of it
for desirable activities is of the utmost value to consumers today. With our
automation technology we aim to do exactly that in a profound way,” stated
Anuja Sonalker, CEO of STEER. “It will take time before autonomous vehicles are
mainstream but autonomous parking has the potential to make a dent much sooner
thanks to the bold vision and support of companies like The Howard Hughes
Corporation. As more and more sites embrace STEER’s autonomous parking the
consumer’s value proposition will exhibit network effects,” stated Sonalker.
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