Hero MotoCorp Ltd has set a new benchmark in the two-wheeler market by launching an e-commerce portal to retail Hero Genuine Parts and Accessories. The portal, www.hgpmart.com is an exclusive e-commerce platform dedicated to Hero customers. It will enable them to purchase Hero Genuine Parts and Hero Genuine Accessories online directly from the Company. The will allow them to buy the correct parts for their motorcycles and scooters, at the click of a button, from the comfort of their homes.
Hero MotoCorp will use a hub and spoke model to ensure deliveries to customers are swift and timely. The Company will service the customers through its extensive reach of close to 100 Parts distributors across the country, thus ensuring smooth supply and easy availability of fast-moving parts.
Designed to ensure a simplified purchase experience, the platform will allow customers to buy their products in 3 easy steps –
1. Select the two-wheeler make/ model
2. Select the Part Category
3. Select Part & Click to purchase
The Company has partnered with Delhivery, a pan India e-commerce logistics service provider, to deliver parts and accessories to customers across the country. Hero MotoCorp had earlier partnered with Snapdeal, through which the company sold over 500,000 two-wheelers, in just over a calendar year.
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