Hero MotoCorp Ltd has set a
new benchmark in the two-wheeler market by launching an e-commerce portal to
retail Hero Genuine Parts and Accessories. The portal, www.hgpmart.com is an exclusive e-commerce
platform dedicated to Hero customers. It will enable them to purchase Hero
Genuine Parts and Hero Genuine Accessories online directly from the Company.
The will allow them to buy the correct parts for their motorcycles and
scooters, at the click of a button, from the comfort of their homes.
Hero MotoCorp will use a hub
and spoke model to ensure deliveries to customers are swift and timely. The
Company will service the customers through its extensive reach of close to 100
Parts distributors across the country, thus ensuring smooth supply and easy
availability of fast-moving parts.
Designed to ensure a
simplified purchase experience, the platform will allow customers to buy their
products in 3 easy steps –
1. Select the two-wheeler
2. Select the Part Category
3. Select Part & Click to purchase
The Company has partnered with
Delhivery, a pan India e-commerce logistics service provider, to deliver parts
and accessories to customers across the country. Hero MotoCorp had earlier partnered with
Snapdeal, through which the company sold over 500,000 two-wheelers, in just
over a calendar year.
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