A year after disposing of the
Sona Group’s entire equity holding of around 25.12 per cent in its then flagship
company Sono Koyo Steering Systems for around Rs 419 crore to its Japanese
partner JTEKT Corp., the refreshed Sona Group has unveiled its new logo to
recalibrate the larger perception of its consistent technology-based growth and
This announcement incidentally
coincides with Sona Group’s participation in the forthcoming Auto Component
Expo 2018 being held at Pragati Maidan in New Delhi from February 8 to 11,
2018. The Sona Group was founded by late Dr Surinder Kapur.
CLICK HERE TO READ EARLIER REPORT ON: SONA BLW EXPANDS ITS HUNGARY MANUFACTURING FACILITY
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Sona BLW Precision Forgings
Limited (SBPFL) is now the flagship of the Sona Group. A few months back, the
company had augmented its operations in Hungary. Besides this facility in
Hungary, Sona BLW is present across two more locations globally - India (3
facilities) and Germany (3 facilities).
Meanwhile, in a communication dated February 2, 2018 to the Bombay
Stock Exchange, Sona Koyo Steering Systems stated that the company’s management
has proposed to change the name of “Sono Koyo Steering Systems” to “JTEKT India
Ltd”, subject to necessary shareholders’ and regulatory approvals.
Coming to the new logo of the
Sona Group, Sunjay Kapur, CEO of Sona Group & Managing Director, Sona BLW
Precision Forging elaborated on the reasoning behind the company’s brand-new
logo. “Today marks 10 years of being a global company for us. Ten years ago, we
bought the ThyssenKrupp gear division. Our Founder, Late Dr. Surinder Kapur’s
vision was to create a company that India is proud of. Our foray into building
the electric axle, the differential for the current as well as electric vehicle
manufacturers, enabled us to capture 11% of the global market for differential
bevel gears. We can proudly say that we have achieved our vision of creating a
company that makes India proud. As we transition to create a new vision, to
design and manufacture products that will aid the future of mobility, we at Sona
BLW look at the future with renewed vigour and aspirations. We developed the
new logo and identity to signify that.”
Sona BLW exports auto
components to leading global automotive players such as Corvette, Chrysler,
Linamar, Mahindra, Maruti Suzuki, Renault, Tata and Volkswagen in passenger
vehicles. In the commercial vehicles segment, their clients include, AAM, Ashok
Leyland, AMW, Daimler, Eicher, Force Motors, Meritor, TATA and Volvo. Clients
in the agriculture & off-highway vehicles segment include, Carraro,
Escorts, John Deere and TAFE to name a few. Sona products are manufactured with
technology that is advanced even by world standards and include warm-forged
bevel gears, differential case assemblies, driveline components, mechanical
front wheel drive, E-Axle and synchroniser rings for automotive and other
In the new logo, the letters
‘S’ and ‘O’ form the globe, while the letters ‘N’ and ‘A’ form the core of the
planet. The abstract components that form the core of their business are
represented by 5 teeth, one for each continent. With geometric precision, the
layers within, bring texture and vibrancy of the work culture. The infinite,
connected symbol represents positivity of intent, innovation and the continuous
endeavour to grow.
Sona BLW will put on display
their large product line at the upcoming Expo. The company will also
exclusively showcase its E-axle and the concept prototype for co-axial e-axle
with an integrated motor.
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