Osram India, a wholly owned
subsidiary of Osram GmbH (Germany), one of the world’s leading lighting
manufacturer and the world market leader in automotive lighting, has announced
the launch of its new range of high performance automotive lighting product
range ‘Rallye’ customised for the Indian market.
The Rallye range consists of
12 high performance, energy efficient and eco-friendly halogen lamps for
2-wheelers, 4-wheelers and commercial vehicles launched in price range of
Rs.110/- to Rs.399/- (MRP). The Automotive
lighting Segment, which is the largest business sector for Osram globally
contributes to around 60% of Osram’s market revenues in India with over 300+
product types for cars, buses, trucks and motorcycles and bikes.
The Rallye range is being
manufactured and assembled at the company’s automotive manufacturing plants in
Germany, Chennai and China. Besides being made available to dealerships across
the country through Osram’s over 100 direct distributors, the Rallye range will
also be available online on Amazon, Flipkart and Snapdeal. Osram has also
launched a Web App for retailers to bring in transparency in the secondary
market for the newly launched 'Rallye' range.
Announcing the launch of the Rallye range Matt
Hillenbrand, Global Business Head - Traditional Products, Osram GmbH said,
“Reports predict that the global automotive lighting market will grow steadily
till 2020 due to rising awareness regarding road safety and growing automobile
production. Asia-Pacific region for Osram comprises of two key markets - India
and China. These are the largest automotive vehicle markets and as such also
our key focus markets for automotive lighting with passenger vehicles leading
the demand for automotive lighting. Our Rallye range of products with premium
halogen technology will carve a niche for itself in the market due to its
hi-end technology coupled with reasonable cost and easy availability. We hope
it will take forward the Osram legacy of 110 years of providing innovative and
sustainable lighting solutions.”
Avinder Singh, CEO, Osram India,
“Our new Rallye Range will definitely bring wider options to choose and cost
competitiveness in the automotive after-market lighting industry. The range
underlines our pioneering role as a leading manufacturer in the automotive
lighting sector and also reiterates our commitment to continue investing in the
replacement market. In fact, each year, more than half of all passenger
vehicles manufactured worldwide are equipped with Osram lights and this figure
goes to more than 70% when it comes to the India market. We aim to further
consolidate our leadership position in the Indian automotive lighting market
through this new range of products.”
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