Mercedes-Benz India has
announced its association with Continental Tyres to offer a range of
‘Mercedes-Benz Approved Tyres’. The association with Continental Tyres is
pivotal in introducing the range of high performance Mercedes-Benz Approved
Tyres, to the currently available range of high-end product offering from the
brand with the Three Pointed Star. Mercedes-Benz India also chose Continental
Tyres as ‘the preferred tyre supplier for the year 2017’ for supplying to the
replacement market across its dealerships.
programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely
redefine the after-sales experience by digitalising service process and create
unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz
Approved Tyres’ is integral to this after-sales initiative, ‘My Mercedes, My
‘My Mercedes, My Service’ aims
at enhancing the customer’s ownership experience manifold, thus making
after-sales experience as the new differentiator in the luxury car segment.
With the launch of this programme, the launch of ‘Mercedes-Benz Approved Tyres’
will be pivotal in enhancing the overall ownership for the discerning customer
and underline the success of ‘My Mercedes, My Service’ initiative even further.
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