Mercedes-Benz India has announced its association with Continental Tyres to offer a range of ‘Mercedes-Benz Approved Tyres’. The association with Continental Tyres is pivotal in introducing the range of high performance Mercedes-Benz Approved Tyres, to the currently available range of high-end product offering from the brand with the Three Pointed Star. Mercedes-Benz India also chose Continental Tyres as ‘the preferred tyre supplier for the year 2017’ for supplying to the replacement market across its dealerships.
Mercedes-Benz flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalising service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ is integral to this after-sales initiative, ‘My Mercedes, My Service’ campaign.
‘My Mercedes, My Service’ aims at enhancing the customer’s ownership experience manifold, thus making after-sales experience as the new differentiator in the luxury car segment. With the launch of this programme, the launch of ‘Mercedes-Benz Approved Tyres’ will be pivotal in enhancing the overall ownership for the discerning customer and underline the success of ‘My Mercedes, My Service’ initiative even further.
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