One of the country's leading cycle tyre
manufacturers Metro Tyres Ltd. announced its foray into the motorcycle radial
tyre sector on September 7, 2016. The company at present holds almost 24pc
market share in the cycle tyre industry and has 60pc market share for the
rickshaw tyre industry. Metro Tyres has collaborated with Continental Tires of
Germany and will be selling the cross badge tyres in the Indian and
international market as well.
The company will locally manufacture these
tyres and has maintained a localisation level of 90pc. At present these tyres
will cater to a diverse range of bikes starting from the 150cc category going
up to the high engine capacity sports bikes. Bikes like the KTM Duke 390, Honda
CBR 250, Bajaj Pulsar, Yamaha FZ and Fazer will all be catered to. To begin
with Metro will sell their tyres through 100 outlets across 16 metro and state
capitals. They plan to gradually scale up their distribution operations in
order to reach remote and rural areas as well.
Metro Tyres Ltd. has planned an investment
of Rs 300 crore which will go towards capacity expansion, upgrading current
facility and inclusion of futuristic R&D facilities. At present the company
has an installed capacity of 3,00,000 units per month out of which 20pc is
exported to the Middle East, Latin America, Europe and USA. The company plans
on ramping up their production capacity to 6,00,000 units per month in the
coming 2-3 years. They have also set an ambitious target of 10pc market share
in the coming 2-3 years.
Rummy Chhabra, Managing Director, Metro
Tyres, said, "We have always believed in introducing products which offer
the best to our customers. With this foray, we aim to create an offering, which
would allow the evolving Indian customer to have an exemplary driving
experience on the challenging Indian roads and under extreme weather
conditions. With our technological partnership with Continental. Germany, we are
confident of introducing a product, which will revolutionise the existing
motorcycle radial tyre market in India. This launch further fortifies our
position in the ever growing two wheeler segment as a full range player."
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