One of the country's leading cycle tyre manufacturers Metro Tyres Ltd. announced its foray into the motorcycle radial tyre sector on September 7, 2016. The company at present holds almost 24pc market share in the cycle tyre industry and has 60pc market share for the rickshaw tyre industry. Metro Tyres has collaborated with Continental Tires of Germany and will be selling the cross badge tyres in the Indian and international market as well.
The company will locally manufacture these tyres and has maintained a localisation level of 90pc. At present these tyres will cater to a diverse range of bikes starting from the 150cc category going up to the high engine capacity sports bikes. Bikes like the KTM Duke 390, Honda CBR 250, Bajaj Pulsar, Yamaha FZ and Fazer will all be catered to. To begin with Metro will sell their tyres through 100 outlets across 16 metro and state capitals. They plan to gradually scale up their distribution operations in order to reach remote and rural areas as well.
Metro Tyres Ltd. has planned an investment of Rs 300 crore which will go towards capacity expansion, upgrading current facility and inclusion of futuristic R&D facilities. At present the company has an installed capacity of 3,00,000 units per month out of which 20pc is exported to the Middle East, Latin America, Europe and USA. The company plans on ramping up their production capacity to 6,00,000 units per month in the coming 2-3 years. They have also set an ambitious target of 10pc market share in the coming 2-3 years.
Rummy Chhabra, Managing Director, Metro Tyres, said, "We have always believed in introducing products which offer the best to our customers. With this foray, we aim to create an offering, which would allow the evolving Indian customer to have an exemplary driving experience on the challenging Indian roads and under extreme weather conditions. With our technological partnership with Continental. Germany, we are confident of introducing a product, which will revolutionise the existing motorcycle radial tyre market in India. This launch further fortifies our position in the ever growing two wheeler segment as a full range player."
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