Motorcoats India, an emerging
automotive aftermarket technology brand, has announced its expansion plans for
the next 24 months in India. The company offers exterior and interior car
After its successful studio
launch in Hyderabad last month, the company has launched its next studio in New
Delhi. Furthermore, the company has planned an investment of Rs 85.69 crore to
expand its footprint across 36 more cities by opening 65 more such studios
along with Research and Development wings. Around Rs 32.5 crore would be spent
on setup of these studios along with Rs 53 crore of operational and R&D cost.
The newly opened store in Delhi is about 5,000
sq. ft. in size with a team of 10 professionals to handle the exterior and
interior car protection services offered by the company. In a single day, the
studio would be able to deliver 3 cars post coating services and 10 cars post
express services. The studio also has 6 covered and approx 15 open parking
spaces. For its Delhi assignment, a total outlay of Rs 1.5 crore was kept aside
which included expenditure on equipment, consumables and studio set up costs.
After Hyderabad and Delhi,
Motorcoats India has plans to spread its wings further south by opening studios
in Bangalore, Chennai and other cities which would be a part of the expansion
plans towards opening their studios in 36 other cities. Also, a total amount of
approx Rs 20.17 crore from the total budget of Rs 85.69 crore would be kept
aside for procurement, resource management and distribution across studios
Ritu Tyagi, Director, Sales and Marketing,
Motorcoats India, at the launch said, “During our research days, a few years
back we found out that there is a strong demand for car protection which has
been untapped in a country like India where the conditions are harsh for a
car’s exteriors and interiors. Thus we came out with this concept and since
then we have been receiving a very positive response. We have plans for
investment Rs 85.69 crore in the upcoming 2 years across 36 cities where we
plan to open more such studios and offer other innovative services and try to
make our presence prominent across the country.”
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