BASF, a company specialising
in Chemicals, Performance Products, Functional Materials & Solutions,
Agricultural Solutions and Oil & Gas, will unveil three new globally
available pigments during the 2016 American Coatings Show (ACS) at the Indiana
Convention Center in Indianapolis from April 12-14.
The new Lumina Royal Dragon
Gold EH 0908 is a highly chromatic green gold interference mica pigment that
offers the highest lightness and strongest sparkle in styling for golds and
greens. It extends the colour space potential of high chroma shades for
architectural, print packaging, plastics, consumer electronics, kitchen and
major appliances, sporting goods, cosmetic and personal care packaging, wall
coverings and other specialty applications.
“The addition of Dragon Gold
to the Lumina Royal line of pigments helps designers achieve highly chromatic
colours previously unobtainable,” said Andre Bendo, technical account manager,
BASF. “Our customers will be able to formulate new looks of green gold hues
with exceptional chromaticity and brilliance,” he added.
Lumina Royal Dragon Gold joins
five previously launched highly chromatic Lumina Royal pigments including Blue,
Aqua, Indigo, Copper and Magenta that are being widely adopted.
BASF is also launching two new
quinacridone-based Cinquasia Magenta pigments targeted for the automotive,
refinish and high end industrial markets. Cinquasia Uniflow Magenta EH 4555 is
a highly chromatic, transparent, blue side Pigment Red 202 with 20+ percent
higher tint strength than existing pigments. Cinquasia Uniflow Magenta EH 4505
is an even more highly chromatic, yellow side transparent magenta. These next
generation pigments allow formulators to achieve highly saturated and chromatic
red, violet and blue shades. In addition, both pigments exhibit excellent flow
behavior that allow for higher pigment loads in most solvent-borne and
water-borne paint systems.
“Our Cinquasia range already
offers the broadest selection of quinacridone magenta pigments in the market,”
said Claudia Sierakowski, senior industry manager pigments, automotive, BASF,
adding that “By developing the more blue and yellow side highly chromatic and
transparent magenta quinacridones, BASF has once again extended the achievable
color space for our formulating customers.”
The Dispersions & Pigments
division of BASF develops, produces and markets a range of high-quality
pigments, resins, additives and polymer dispersions worldwide. These raw
materials are used in formulations for coatings and paints, printing and
packaging products, construction chemicals, adhesives, fiber bondings,
plastics, paper as well as for electronic applications such as displays.
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