Tata Motors forays into future mobility solutions with TAMO

As a core element of its transformation journey ‘FutuReady’, Tata Motors presented its new Passenger Vehicle strategy and introduced its new sub-brand - TAMO. It will act as an incubating centre of innovation towards new technologies, business models and partnerships in order to define future mobility solutions.

TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. For the rapidly changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.  

To achieve sustainable financial performance, while delivering exciting innovations, Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.