As a core element of its
transformation journey ‘FutuReady’, Tata Motors presented its new Passenger
Vehicle strategy and introduced its new sub-brand - TAMO. It will act as an
incubating centre of innovation towards new technologies, business models and
partnerships in order to define future mobility solutions.
TAMO as a new, separated
vertical will operate in the first step on a low volume, low investment model
to provide fast tracked proves of technologies and concepts. TAMO will act as
an open platform to network with global startups and leading tech companies, to
get access to trends, innovations and solutions, for the design of exciting
future products and services. For the rapidly changing automotive environment,
TAMO will transform the experience of interfacing and interacting with
customers and the wider community. TAMO will provide a digital eco-system,
which will be leveraged by Tata Motors to support the mainstream business in
To achieve sustainable
financial performance, while delivering exciting innovations, Tata Motors is
aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an
outside-in approach, Tata Motors reviewed its existing PV product portfolio and
formulated a new PV strategy based on the evaluation of different customer
segments and global progressions in terms of design, technology and innovation.
Tata Motors foresees a strong demand growth in the hatchback and the SUV
segments, according to this study.
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