i is the first automotive brand in the world to offer customers an interactive,
3-D augmented reality experience of their products in a pilot programme which
is being rolled-out from January 5, 2017.
Using Tango, Google’s
smartphone augmented reality technology, customers can explore their ideal BMW
i3 or i8, as a real-size, interactive visualisation.
Piloting initially in a
double-digit number of sales outlets, selected Product Geniuses will be
provided with a consumer mobile device which is Tango-enabled. Using this, they
can then support customers to visualize and experience the BMW i products,
using augmented reality to create a 3-D image which can be explored
interactively: the customer can open the boot or the doors, even getting
“inside” the car to take a closer look at the interior. Eric Johnsen, Head of
Business Development for Augmented Reality at Google, said, “The thing that
sets Tango apart is the fact that it understands the context of the space that
it’s in. So the wheels are really on the floor, for example, giving the whole
experience a much more realistic feel.”
BMW i is the first automotive
brand to use Tango to provide customers with this interactive experience. The
BMW i Visualiser was designed and developed by Accenture, integrating BMW i
picture data of the vehicles into an app which uses Tango technology. It offers
customers a new and interactive way to experience the car, with functions that
enable customers to open the door or switch on the lights. In order to keep the
user-experience as intuitive and simple as possible, the app is a visualiser
instead of a full configurator, where features such as interior and exterior
colours or wheel rims can be altered at a touch of the screen. Once the
visualisation is complete, the customer can save the data and share it with
others, including BMW i sales outlets, via social media, email or QR code.
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