Leading luxury car maker Jaguar
Land Rover of UK and part of Tata Motors group, has announced its new global
ambassador Noodle, Japanese guitarist and founder member of virtual British
JLR announced its commitment
to addressing the skills gap that manufacturing, worldwide is facing. The
company plans to use its entry into Formula E to promote JLR’s thought
leadership position as a business that is shaping the future to solve the
technology innovation and skills gap challenges.
Fiona Pargeter, Global PR
Communications Director, Jaguar Land Rover said: “By 2022 we’re facing a
shortfall of 300,000 skilled engineers in the UK alone. It is our
responsibility to change this future by inspiring young people. Yes we want to
be successful on track, but Formula E can be a once in a generation opportunity
to inspire the future generations of engineers. A global platform to inspire
and attract young children to a career in innovation and engineering – through
Panasonic Jaguar Racing’s partnership with Noodle we hope to inspire millions
of young people to help invent the future.”
Noodle is the 21st Century
Japanista and founding member of Gorillaz. The band has released five albums
since 2000, selling in excess of 100 million records globally. Panasonic Jaguar
racing will spearhead a campaign that will help underline the important role
Formula E will play in developing the next generation of electric vehicle
technology. Noodle will help to highlight the opportunities this gives young
people to get involved and be a part of the biggest change the car industry has
Talking about her new role as
part of the Jaguar Racing team, to help inspire the next generation of young
engineers – male and female, Noodle said: “The young minds of today are the
engineers of tomorrow. We are in the driving seat and our imaginations are the
fuel. It’s time to lead the charge and build a better world!”
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