Carrying forward its
association with Manchester United Football Club (MUFC), Apollo Tyres introduced the limited edition dual branded -- Apollo and Manchester
United -- tyres for the Middle East and North African (MENA) market. The tyre
was unveiled by Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd,
Quinton Fortune, former Manchester United mid-fielder, and Ahmad Alserkal,
Apollo Tyres’ Business Partner for the United Arab Emirates at the Dubai
International Motor Show.
Commenting on the launch of
the limited edition tyre, Paracciani said “The MENA region is a very important
and growing market for us. After setting up our sales and distribution hub in
Dubai two years back, we have been able to increase our sales and footprint in
the region multi-fold. We are introducing this limited edition tyre for the
huge following of Manchester United in the MENA region and the tyre would be
available for sale immediately.”
Utilising the presence of Quinton
Fortune, former Manchester United mid-fielder, Apollo Tyres organised an Apollo
Go the Distance Challenge for 30 kids, who were selected through a Facebook
contest by Apollo Tyres’ business partner, Alserkal Group. Quinton helped the
kids participating in the Go the Distance Challenge to understand the
importance of control, accuracy and agility while playing football. Going
forward, Apollo Tyres would be organising similar Go the Distance football
challenge events, in the MENA region.
This dual branded limited
edition tyre will be available in select 15 inch rim size from Apollo’s
existing Alnac 4G range. The tyre has a modern and sporty tread pattern that is
designed for superior handling in wet and dry conditions; shorter braking
distance and low noise. Designed and developed at Apollo Tyres’ Global R&D
Centre in Enschede, The Netherlands, Apollo– Manchester United tyres easily and
precisely respond to any unexpected steering corrections, providing maximum
driving safety. The unique mix of raw materials ensures maximum traction and
shorter braking distances on wet and dry surfaces. These tyres, which have been
extensively tested by leading independent test agencies such as IDIADA, Spain
and ATP Papenburg, Germany, demonstrating excellent results, are already
available in the United Kingdom, Thailand and India.
Source: Apollo Tyres
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