Bridgestone India forays into 2-wheeler tyre market with Neurun brand

Tyre major Bridgestone India has announced its foray into the two-wheeler tyre market in India under the brand ‘Neurun’ for motorcycles and scooters. Bridgestone India is a market leader for passenger tyre radials and is a strong player in the Truck, Bus and Off the Road tyre segments. It will now expand its spectrum of tyre products with the launch of two wheeler tyres brand Neurun.

Neurun tyres are designed to deliver exceptional riding pleasure with proficiency for dry and wet braking. The tyres showcase high durability coupled with its excellent grip for a comfortable and safe ride. The tread blocks and grooves deliver superior grip with comfortable maneuverability for riders.

Neurun at the onset will be available in 5 sizes and 9 SKUs which will cater to 70% of the market demand. The tyres will be available at Bridgestone’s current dealer network across India from August 2016 onwards.

While speaking on the occasion of the national launch, Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. noted, “Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motorcycle racing category with ultra-high performance two-wheeler tyre.”