French tyre major Michelin is
introducing its internationally acclaimed premium range SUV tyres in India--the
Michelin Latitude Sport 3.
The new Latitude Sport 3 (LS3)
is the third generation of Latitude on-road SUV and CUV tyres in the Michelin
line-up. The design of the new tyre is such that it is capable of supporting
the vehicle weight and driver expectations with enhanced safety performance,
while delivering good grip on all types of on-road surfaces.
LS3 stops 2.70 meters shorter
on wet roads with 4pc improvement in dry braking and is more fuel efficient
because of 25pc reduction in rolling resistance than the previous generation
tyre. The tyre provides high level of comfort and maximum torque transfer when
braking or accelerating, thus improving steering precision.
LS3 features a unique tread
pattern with variable tread blocks ensuring a silent and comfortable ride. The
tyre also uses an innovative tread compound with the latest generation of
elastomers for greater longevity and a 2 ply casing to provide enhanced
strength. LS3 leverages Michelin Total Performance, the company’s technology
strategy to develop tyres capable of simultaneously delivering superior levels
of performance in the key areas of safety, fuel efficiency, grip, longevity and
Mohan Kumar, Commercial
Director, Michelin India said “We are delighted to bring the iconic Latitude
Sport 3 tyres to the Indian market at a time when demand for premium SUVs in
India, is growing. Latitude Sport 3 will
cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and
luxury performance, with practicality of everyday use.
The Latitude Sport 3 has
already been selected and certified by the world's leading car manufacturers to
factory-equip their flagship models, such as the new Porsche Macan and BMW X5.
Available nationally at Michelin premium dealerships the Michelin Priority
Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to
equip the widest possible number of SUVs/CUVs already on the road like Audi Q7,
Porsche Cayenne among others, in the first year of its sale.
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