Pricol Limited, a leading
manufacturer of automotive components for the global market, has unveiled its
new brand identity, a new logo that demonstrates the value and the commitment
Pricol brings to its four significant stakeholders. Pricol is the world’s 2nd largest
manufacturer of Driver Information Systems (DIS) in the two wheeler segment,
India’s largest manufacturer of automotive pumps in the two wheeler
segment, world’s fourth largest manufacturer of Instrument clusters for tractor
and off highway vehicles, India’s largest manufacturer of Telematics solutions
in the tractors and off highway vehicle segments, India’s largest manufacturer
of speed governors and cabin tilt mechanisms for the commercial vehicle segment
and among the top 10 global manufacturers of automotive sensors.
The company has set a target
of doubling its consolidated revenues globally by 2020 to Rs 3000 crore.“Our
new corporate identity showcases Pricol as an Innovative, evolving global
automotive component maker with a track record of 40
years of customer service with a passion to excel in every product and service
that we provide,” said Vikram Mohan, Managing Director, Pricol Limited.
“Pricol will focus on entering
newer markets through acquisitions, tapping new product segments which would be
achieved through a very strong focus on Innovation with our growing team of
over 275 global R&D engineers” he added.
As a part of its global
expansion plans, Pricol acquired Melling do Brasil, an automotive powertrain
manufacturing company in Brazil (renamed later to Pricol do Brasil). The
company serves domestic and international customers such as Volkswagen, FIAT,
General Motors, Harley Davidson, Mack Trucks etc. The company has a strong
backward integrated facility with diverse manufacturing capabilities (Die
Casting, Machining and Robotic Assembly), extensive testing and validation
facilities to provide end-to-end solution.
This acquisition gives Pricol
an entry into the 4 Wheel Powertrain products segment globally. In the domestic
market, Pricol expanded its presence in the Commercial Vehicles segment,
through supply of speed governors, which has now become a mandatory safety
requirement. This product has been designed, developed and manufactured by
Pricol for over a decade. Pricol is a market leader in this segment.
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