Ford India has appointed
Eureka Ford Parts as the exclusive distributor for Ford Genuine Parts in Tamil
Nadu. According to a company press note, Eureka Ford Parts will reach out to
all auto part retailers and independent repair shops, enhancing access to competitively-priced,
high-quality Ford parts for customers in Tamil Nadu.
Eureka Ford Parts is the
second exclusive distributor for Ford Genuine Parts in India. The company had
in November appointed its first distributor for Delhi.
“From ensuring trust through
Happy Pocket service at our dealerships to easy availability of Ford Genuine
parts across Tamil Nadu, we guarantee quality and convenience to our
consumers,” said Nigel Harris, president and managing director, Ford India.
“Looking to expand our product portfolio with 3 new products in next 18-24
months, retail distribution of Ford Genuine service parts is a right step at
the right time and is going to reach many more cities in the future," he
Retail distribution of spare
parts will empower Ford customers to get their Ford cars repaired at a
preferred workshop. Enhancing the ownership experience with the move, Ford
plans to expand the retail distribution network to Karnataka, Maharashtra,
Kerala and the eastern part of India.
Service innovations like Happy
Pockets ensure low cost of ownership by allowing Ford car owners to avail and
experience service offerings starting at just Rs. 2,199.
Performed by Ford-trained
technicians, using genuine Ford parts and high-grade semi-synthetic engine oil
plus special Ford tools and equipment, Happy Pocket Service is among the price
leader offering for scheduled service.
of Ford Genuine Parts also add to the existing customer focused initiatives by
Ford, such as parts at sub assembly levels for repairs, pan-India Roadside
Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report
card and Quick Lane centre in addition to the Happy Pocket Service.
Further strengthening its
promise of enhancing ownership experience, Ford India recently inaugurated its
Vehicle Personalisation Centre in Chennai to provide factory-fitted, premium
quality genuine Ford accessories for its urban SUV EcoSport.