CEAT has announced their partnership with Italian tyre
manufacturer, Pirelli to distribute tyres in India for the growing premium
motorcycle market in the country.
Triumph, Kawasaki, Benelli, BMW Motorad, Ducati, Honda,
Yamaha, and Suzuki all these motorcycle manufacturers are now stacking up sales
numbers every month from their premium range of motorcycles in India. With the
segment being expected grow up 16pc in the next 5 years, CEAT and Pirelli have
joined forces to supply these customers with Pirelli’s entire range of motorcycle
Anant Goenka, Managing Director, CEAT, said, “It gives us great
pleasure to partner with global tyre major Pirelli to introduce their range of
motorcycle tyres in India. We at CEAT have always believed in offering
world-class products to our consumers and Pirelli range of premium tyres for
specialised high end motorcycles is another step in that direction.”
Uberto Thun, Senior VP Pirelli Tyre, said, “We are very glad
to partner with CEAT to bring our range of products in India. CEAT’s vast
experience of selling tyres in the market and their vast network make them the
perfect partner to distribute and activate our products in the market. India
has huge potential in premium and super sport motorcycle segment and we feel we
can grow very fast with our premium products.”
The entire range of Pirelli tyres will be available from the
first week of December at select CEAT dealerships across the country.
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