Apollo Tyres has formally introduced some of its best-performing commercial vehicle tyres in its neighbouring country, Bangladesh. This is being done with the Rahimafrooz Group, Bangladesh’s largest manufacturer and distributor of automotive and industrial batteries. The focus for now will be on cross-ply heavy and light commercial vehicle tyres, bringing to Bangladesh, some of the best performing cross-ply brands in this segment. Speaking at a media gathering, Rajesh Kumar, Head, International Sales, Apollo Tyres Ltd, noted, “Bangladesh is predominantly a cross-ply market and that’s where we think we can create value for our customers in mileage, fuel economy and service. The Rahimafrooz Group, with its aspirations is a perfect partner for us, with its robust network; its trained sales force and service back up.”
Mudassir Moin, Managing Director, Rahimafrooz Distribution Ltd elaborated: “We have been looking at expansion plans for our product range and Apollo compliments us best. Their tyres are tried and tested under similar conditions and Apollo has the capability to continue to add to this range. It’s a long term partnership which we will back through our strong sales and service network. In all senses a win-win combination.”
The Rahimafrooz Group has more than 10 exclusive outlets across Bangladesh, along with a largest distribution network of more than 500 dealers and retailers across the country, with a direct contact with nearly all kinds of vehicle owners and drivers.
Bangladesh is predominantly a cross-ply tyre market in the commercial segment with a replacement market size of over 45000 and 30000 heavy and light commercial tyres a month. Added Rajesh Kumar, Head, International Sales, Apollo Tyres, “We will soon also bring here our Endurace range of truck-bus radials. Since usage of radial tyres is still low, much like it was in India a few years back, we will begin by working closely with our commercial vehicle customers to help them realise the radial advantage.”
Apart from Bangladesh, Apollo Tyres exports to more than 70 countries across the world. Apollo manufactures in 3 continents and has 4 plants in India (Apollo Tyres Ltd), 4 in Southern Africa (Apollo Tyres South Africa Pty Ltd) and 1 in The Netherlands (Apollo Vredestein BV). Its key brands are Apollo, Vredestein, Regal, Maloya and Dunlop in 32 African countries.
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