Escorts rolls out engine oil for cars & motorcycle

Escorts Limited, a leading manufacturer of auto suspension products, has launched a range of engine oils for cars as well as motorcycles. Based on German advance performance additives, ‘Escorts Tru-guard’ offers longer engine life, better fuel efficiency and lower emission levels. The product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts Limited has also introduced a multi-purpose grease and telescopic front fork oil. To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda Unicorn, Yamaha Fazer, international trips, Sony LCDs, Philips Home Theatres to even a Tata Nano car. Speaking on the launch, Vikram Singhal, Executive Director & Business Head for Escorts Engineering Division noted, “Escorts Tru-Guard engine oil has been developed using highest quality synthetic ingredients, resulting in unparalleled performance and long-term engine protection. Targeted at passenger cars and motorcycles, the engine oil is designed to provide extended engine life for petrol as well as diesel engines of all makes and generations.” The product is available across Escorts’ comprehensive distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs,‘Escorts Tru-Guard’ is economically priced at Rs.240 per litre, Rs.230 per litre and Rs.235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively. Escorts Engineering Division is the leading manufacturer of auto suspension products including shock absorbers, struts and telescopic front forks. The division caters to OEMs of all vehicle categories including passenger cars, commercial vehicles, multi-utility vehicles, motorcycles, scooters and mopeds. Escorts is continuously working to ensure safety and comfort of the Indian and global automotive industry. The division is also playing a significant role in the growth and modernization of Indian Railways.