Amara Raja Group, US$ 500 million (`2500cr) diversified conglomerate has unveiled a new identity coinciding with its silver jubilee celebrations. Marking the occasion the group Chairman, Dr. Ramachandra N. Galla announced setting up of Amara Raja Digital World City (ARDWC) and shared group’s vision to achieve US $25 billion revenue by 2025 and continue to create non-migratory jobs.
The new logo of Amara Raja is a symphony of diverse elements coming together and moving forward in perfect harmony. The five colours symbolising the five elements of creation also represent the five core values of the Amara Raja Group and the way in which its diverse entities orchestrate themselves as a symphony in perfect harmony. Burgundy symbolizes Innovation which, like the vastness of Space, provides us limitless scope to transcend boundaries. Magenta denotes Excellence which, like the strength of Wind, lifts and drives our ceaseless pursuits. Orange stands for Entrepreneurship which, like the energy of fire, fuels our creativity. Blue signifies indelible Experiences we create which, like the serene and deep Water, engulf all our stakeholders. Green indicates our sense of Responsibility which, like the nurturing Earth, guides us in all we do. These five colours come together as a swirling mass to form a dynamic circle of unparalleled energy. This new form of energy is a reflection of Amara Raja, an emblem of everything that defines – ‘The Amara Raja Way’.
Launching the new identity of the group, Dr. Ramachandra N. Galla, Chairman, Amara Raja Group said, “Twenty five years ago Amara Raja Group started its journey with a vision of inclusive and sustainable growth in delivering world class products. The group has grown from one company to 7 companies with a turnover of Rs 2500 cr, employing over 7000 people across the country with 12 manufacturing units spread over 4 manufacturing complexes providing non migratory jobs.”
He further added, “The journey witnessed the Amara Raja Group act as an agent of change bringing about transformation in communities and markets that it operates in and the way in which it has built its work culture. Over 85pc of our employees at manufacturing units who came in as untrained rural hands are now part of world-class workforce”.
Marking the occasion, Jayadev Galla, Managing Director, Amara Raja Batteries Limited, mentioned “The shape and form of the new identity represents a generational change as we transform from a set of individual companies into a diversified group. The identity also symbolizes the group’s five core values through nature’s five elements and articulated through its five colours. The baseline-‘Gotta be a Better Way’ reflects our attitude of constantly looking for better ways to do things.”
He went on to say, “We have selected high social impact sectors aligned with domestic and global megatrends which include Energy, Convergence Technology & Media, Food, Transport, Infrastructure & Housing and Industrial Services. With the target of US $ 2 billion by 2015 and a vision of US $ 25 billion by 2025, we will be building businesses driven by the growth trends in these sectors and contribute to the Nation’s aspirations as well as reach the intended height.”
Amara Raja Digital World City (ARDWC) will be one of India’s largest integrated electronics manufacturing parks. ARDWC spread over 500 acres is expected to create over 20,000 jobs. In this large infrastructure project, Amara Raja group will also be one of the anchor organizations. This project will fuel Amara Raja Group’s aim to achieve US $ 2 billion revenue by 2015.
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