Indian tractor manufacturer Tractors and Farm Equipment Limited (TAFE) group bagged
10 awards at the PRCI – 8th Global Communication Conclave held at
Mumbai on February 14 and 15, 2014. The Public Relations Council of India
(PRCI) in association with The Press Club, Mumbai, hosted the two-day conclave
on ‘Responsible Communication’ recognising various professionals, corporates
and organisations for their outstanding communication efforts, including CSR
initiatives, corporate events, corporate collateral and advertisements for the
year 2013. TAFE group emerged as the runner-up in the ‘Champion of Champions’
category with the second highest number of awards and rating, including one
gold, six silver and three bronze awards.
Browning, GM Corporate Communications, TAFE, an eminent communications
professional with an experience of over two decades in the communications
field, was inducted into the ‘PR Hall of Fame’; top ten ranking professionals
across India are chosen every year for this recognition.
public service campaign of TAFE, ‘Voice Against Noise’ – an initiative held at
Chennai against unnecessary honking and to promote responsible use of horn in
motor vehicles, was awarded gold in the category Public Service Campaign. TAFE’s
popular online news portal TAFECAFE.org – one of the first real-time online
corporate news-sites in the tractor industry received the silver award.
received silver awards for categories like Corporate Publication, Wall
Calendar, Diary (small); and bronze awards for Tabloid Newsletter, Corporate
Advertisement (single language), and TAFE Motors and Tractors Limited (TMTL),
the wholly owned subsidiary of TAFE, won the silver award for Television
Commercial and a bronze for Table Calendar.