Ford India has augmented its sales and service network across India. The
newly inaugurated facilities comprise of several 3S (Sales, Service and Spares),
Sales Only, Service Only, Extended Sales and Service Outlets along with Quick
Ford’s 2014 line up will be offered to customers through the sales and
“One of our key priorities is to make the Ford brand even more
accessible to new customers across India. With a growing footprint of 304 sales
and service facilities in 164 cities, we are making it convenient for customers
to experience and enjoy our great brand,” said Nigel Harris, president, Ford
The facilities are built to new Brand@Retail guidelines
to deliver a truly world class, and positive purchase experience, especially
for several first time buyers across tier 2-4 markets.
India has inaugurated several new outlets including facilities in Faridabad,
Noida, Sriganaganagar and Jhansi in the Northern region; Shillong and
Dimapur in the East; Hosur, Kochi in the South; and Sanand, Raipur,
Nashik, Chandrapur and Panvel in the Western region to name a few.
Besides the network expansion, Ford’s superior engineering of
long-lasting schedule maintenance parts compared to competitors will help in
enhancing ownership experience.
With the launch of ‘Happy Pocket Service’, Ford is redefining ownership
experience and offers extremely competitive and highly transparent ‘fixed’
pricing on scheduled service costs starting at Rs. 2,199. Performed with
genuine Ford parts, tools and equipment by Ford-trained technician across state
of the art service network, Ford ‘Happy Pocket Service’ is among the price
leaders for scheduled service and will offer Ford owners incredible value for
money and peace of mind.
its commitment to go further in efforts for greater customer convenience, Ford
India inaugurated two new Quick Lane Service centres in Nashik and Kochi
enhancing its sales and service quality. With a strong customer focus aimed at
improving customer service experience, Quick Lane considerably reduces the
waiting period during service requirements. Featuring extended operating hours
on workdays and Saturdays it provides a faster turnaround time, increasing
customer convenience and satisfaction.
Ford continues to offer several customer focused initiatives such as
parts at sub assembly levels for repairs, pan-India Roadside Assistance, 90
minute-Quick Service Bays, Mobile Service Vans, Vehicle report card and Quick
“By opening new dealerships and service facilities to offering affordable spares and innovative after-sales service initiatives like Happy Pocket service, we
are committed to go further in enhancing the ownership experience and offer
peace of mind and convenience to our customers in the region,” concluded Nigel
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