Having
cut off all links with the Hero group, Honda seems to be on a path of rapid growth
in sales. Recording its most successful year in India, Honda Motorcycle &
Scooter India Pvt. Ltd. (HMSI) closed the financial year FY’13-14 with record
sales. Several records and milestones have been created by the company.
Honda
has recorded ‘Ever Highest Sales’ of 37.21 lac units in FY’14 with 55,000 units
sold on only one day (March 31st) on occasion of Gudi Parhwa and Ugadi in West
and South India respectively.
HMSI
added 9.67 lac new units compared to 11.19 lac units added to total Indian
2Wheeler industry in the fiscal 2013-14. The company has strengthened its position as
India’s 2nd largest 2 wheeler company. Honda’s domestic market share has
witnessed a 6pc point jump to 28pc in March, 2014.
The
Dream Neo and Dream Yuga saw combined sales crossing 6.3 lac units this year.
Overall, Honda grew 73pc in 100-110cc mass motorcycle segment while this
segment grew at 4pc. While 125cc motorcycle segment saw de-growth, CB Shine has
created new milestone. India’s largest selling 125cc motorcycle recorded highest
ever Sales of 7.4 lakh units in this fiscal with 94,000 units sold in March’14
itself.
In
150cc motorcycle segment, powered by the Honda Eco Technology (HET), Honda
reinforced its leadership in automatic scooter market. HMSI automatic scooter
sales grew at 32pc in comparison to 21pc growth of domestic automatic scooter
industry.
Keita
Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.
said, “We would like to thank our customers, business partners for their
continued trust and confidence in Brand Honda and Wing mark. In difficult scenario,
the Indian 2Wheeler industry could grow only because of Honda’s stellar growth.
Now, as Only Honda in India, HMSI is committed to continue realising ‘The Power
of Dreams’ of Million Indians in future too.”
Y.S
Guleria – Vice President, Sales & Marketing, Honda Motorcycle & Scooter
India Pvt. Ltd. said, “Keep your expectations high from Honda as we shall
continue to surprise the market with innovative new products, wider and deeper
market reach and raise the bar of mileage delivery in each 2Wheeler segment.”
Picture of CB Shine for representation
purpose