Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in Andhra Pradesh. The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image amongst the next generation of farmers.
Sanjeev Goyle, Sr. Vice President, Marketing & AppliTrac, Farm Equipment Sector, M&M Ltd. said “Andhra Pradesh is a critical market for Mahindra and our products are especially designed to suit the needs of this market. The Bhoomiputra 475 and 575 tractors have the largest user base in Andhra Pradesh. Mahindra has been a dominant tractor brand in the state and has been the market leader for over three decades.”
Commenting on the brand association with the southern superstar Mahesh Babu, Goyle further said, “We now want to connect with the next generation of farmers who are keen to use tractors equipped with technology that offer better fuel efficiency. Hence we felt the need to associate brand Mahindra with Mahesh Babu, a superstar and the youth icon in Andhra Pradesh. Both brand Mahindra and Mahesh Babu are super stars in their own industry and the celebrity fit compliments the brand value.”
Commenting on the association, Superstar Mahesh Babu said “I’m very excited to be the brand ambassador for Mahindra Tractors. The company drives positive change in the lives of farmers and I would love to connect with the young farmers in Andhra Pradesh.”
Yokohama India announced the launch of two new additions to its popular Geolandar series of tyres– the Geolandar X-AT and Geolandar M/T G003. These cutting-edge tyres are engineered to deliver unparal...
Volkswagen Passenger Cars India launched the new “My Volkswagen” app, a one-stop solution that offers a seamless, convenient and immersive digital experience for prospective and existing customers.
Delhi-based leading auto-tech company Rosmerta Technologies Limited introduced a cutting-edge AI-based Driver Monitoring & Alert System integrated with a vehicle tracking management system.