that its entire links with erstwhile Hero Group is over, Honda Motorcycle &
Scooter India Pvt. Ltd. (HMSI) has announced its next wave of strategic
expansion. The Japanese company finally enters a new era of independent and
empowered operations in India. The quest is however to become the real ‘Hero’.
Phase I, the ‘Honda is Honda’ campaign will be aired digitally. Soon thereafter
it will be followed by a 3600 blitzkrieg across all mediums – TV, print,
digital, radio and outdoor.
campaign is a one-off. It is the first time where Honda’s brand ambassador
Akshay Kumar is singing in a TV commercial himself. The novelty factor is
evident as professional sky divers come together to form the Wings (Honda’s
logo) high up in the sky!
Muramatsu, President & CEO, Honda Motorcycle and Scooter India Pvt. Ltd.
said his company aims to be an integral part of every 2wheeler customer’s
emotional landscape as it fulfills the mobility dreams of India.
also announced that it was entering into the basic sub-segment of 100-110cc
motorcycle (Basic sub-segment contributes 23pc to overall 70 lakh units sold
annually in 100-110cc industry) with the new CD 110 Dream – Honda’s most
affordable motorcycle in India. The motorcycle is priced at Rs 41,100, ex
S Guleria, Vice President – Sales & Marketing, Honda Motorcycle &
Scooter India Pvt. Ltd. said the new CD 110 Dream will ride Honda into the
hinterlands and multiply the success of existing Dream series motorcycles.
CD 110 Dream comes with Honda Eco Technology or HET that gives a mileage of 74
kmpl based on internal Honda test ride mode that is close to actual city riding
conditions. (ICAT mileage 83.32 kmpl)
engine churns out a power of 8.25 BHP @ 7500 RPM and torque of 8.63Nm @
bike comes with stylish graphics, impressive exhaust, signature silver engine
sleeve, tempting silver tone alloy wheels, realistic meter console and tail