has a positive impact on the growth of the automotive industry. Automotive
leaders and experts unanimously agreed that the Indian automotive industry has
to embrace and adopt different innovative ways to stay ahead of competition.
At an International
Conference on Revolutionising the Auto Industry, “the impact of innovation at
the growth curve,” different automotive experts gave their opinion on the
strong synergy between innovation and growth in the automotive industry.
Berger Report – Mobility 2025 was released at the Inaugural session of the
conference. The report includes the key levers for new mobility solutions and
the new ecosystem for automotive and non-automotive players.
Sunil Kant Munjal, Past President CII &
Joint Managing Director, Hero Motocorp
highlighted the urgency for being flexible when it comes to thinking
about new business models for the auto industry. He said the industry needs to
be able to cater to a younger generation which would be cost sensitive.
Vice President and CIO, Hero MotoCorp noted that mankind is at the pinnacle of
technological advancements where a lot of R&D done in the auto sector has
filtered into other aspects of daily life. The new and innovative trends to
arise in the automotive landscape, according to him, are through social media
marketing, mobility, analytics and cloud sourcing of ideas. Rajiv Gandhi,
Executive Director (Plants), Maruti Suzuki India Ltd. emphasised on innovation
through a technology driven change.
Gautam, Managing Director – Hella Automotive highlighted the fact that the
major area of concern for most auto manufacturers today is how to be more
environment friendly. This in turn set the stage for auto giants BMW and Ford
to show case their ground breaking research in the field of green technology.
Vinod Pandey, GM, BMW India said his company had earlier this year at the Auto
Expo 2014 showcased their i8 car which clearly demonstrated the fact that the
company was executing and improving standards for a lighter and more energy
VP-Marketing, Ford India, said that his company on the other hand has a more
realistic approach to a green and safety driven auto environment. He said Ford
has for the past 6-7 years been testing their FARV (Ford Automated Test
Vehicle) mounted with LiDAR sensors which uses light and sound to create a 3D
map of the environment increasing the safety and reducing human error. Ford has
also been developing and testing vehicular connectivity technology to improve and
M2M (Machine to Machine) communication increasing collision avoidance.
India Managing Director Reiner Allgeier spoke about the innovative solutions
being provided by them such as the “sky-bridge” which can be used to cut down
on logistics time by almost 50pc using freight modes of air and waterways
coordinated over a vast network. An insight into what is to come in the future
of automotive technology was provided by Nishant Arya, Executive Director, JBM
Group. He stated the development and
testing of a new predictive collision avoidance system to come to India in a
few years along with the Auxiliary Drivers Assistance System, with a focus on
light weight hybrid vehicles using aerodynamic technology to improve fuel
efficiency and promote the green concept in the India frontier.
of the auto giants are developing and testing new innovative technologies to
make cars safer, greener and automated, it all boils down to policy. Will the
Indian government be able to set up and deliver the infrastructure required to
place electric, greener and connected vehicles on the road? Ajay Sarkar, Member
secretary National Manufacturing Competitiveness Council, Government of India, believes
that the Indian government should begin ‘cash for clunkers’ programme where old
vehicles are removed from the road and a new vehicle leasing policy put in
place, a strategy which was popular in the west.
For a long
period of time the automotive industry has been the key driver for our
country’s GDP. A 25pc growth in the auto sector in the next two years can drive
a growth of 9-10pc in the country’s GDP. With the phased removal of subsidies
on diesel, the focus now turns to LNG enabled trucks and buses which will be
hitting Indian roads in a big way by next year, stated Ajay Shankar, Member
Secretary, National Manufacturing Competitiveness Council.
The various sessions
during the conference had presentations from companies like Ford India, BMW India,
Hero MotoCorp, Siemens Industry Software, JBM Group, ZF Hero Chassis Systems,
Rockwell Automations, Kuka Robotics, Schneker India, SAP India, and Hella
Automotive India. The conference was attended by over 200 delegates from across
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