Lubricants, global market leader in finished lubricants, has announced the
launch of next generation motor oil in India by the name of Shell Helix Ultra
with Shell PurePlus Technology. In a press release, the company claimed that
this oil is the company’s most advanced motor oil ever, featuring a base oil
designed from natural gas.
has received OEM approvals from Maruti Suzuki, Hyundai, Ford, Nissan and
General Motors in India for this new motor oil.
Helix Ultra PurePlus Technology is manufactured through a revolutionary
Gas-to-Liquid (GTL) process that converts natural gas into a crystal-clear base
oil with virtually none of the impurities which are found in crude oil. The oil
so produced is Shell’s most advanced synthetic motor oil to date.
Prasad, Managing Director, Shell Lubricants India said that the revolutionary
Gas-to-Liquid (GTL) technology has been developed through decades of research
and development at Shell’s laboratories all over the world. The technology
harnesses the power of gas to produce the next generation motor oils. “In
India, where the market is fast evolving towards synthetic products, we believe
the time is right to introduce this innovation through our motor oils,” he
Kin Mun, Lubricants Technology Manager, Shell Global Solutions noted that all
Shell motor oils undergo rigorous testing to ensure they meet all major
international industry and vehicle manufacturer standards. “We believe the
PurePlus technology will add credibility to a brilliant story waiting to be
told. It will redefine the premium synthetic category,” he said. He revealed
that more and more engine makers are now recommending fully synthetic motor oil
because it provides better cleansing and engine protection through a wider
range of conditions. In addition to enhanced cleansing, Shell Helix Ultra also
provides superior wear and corrosion protection which can help to extend engine
life and reduce maintenance costs. “With Shell PurePlus Technology, we are
confident that no other engine oil can keep engine closer to factory clean”,
said Akhil Jha, Vice President, Technical (Lubricants), Shell India Markets
PurePlus Technology is a revolutionary process to design pure, synthetic base
oil which delivers higher levels of cleansing and protection. The oil is
produced at the Pearl Plant in Qatar through a partnership between Shell and
all begins with the extraction of natural gas from Qatar's North Field - the
world's largest natural gas field. In a gasifier, methane reacts with pure
oxygen to produce synthesis gas. The synthesis gas then enters one of 24
reactors at the plant, where chains of hydrocarbons are rearranged and
transformed into a liquid base oil virtually free of all the impurities found
in crude oil, the press release added..
Tripathy, Chief Marketing Officer, Shell Lubricants India said that for Shell
Helix Ultra with PurePlus Technology, the company has received OEM approvals
from Maruti Suzuki, Hyundai, Ford, Nissan and General Motors in India. The new
Shell Helix Ultra with PurePlus Technology range is currently being rolled out
to markets worldwide.
Picture of Nitin Prasad, MD of Shell India
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