Over the past ten years, Bosch
has doubled its sales in Asia Pacific. By 2020, it is aiming to double its sales
in the region again. This was stated by Dr. Volkmar Denner, Chairman of the
Bosch board of management, during a press briefing in Bangalore, India. As for
India, the Bosch Group is forecasting further strong growth for the country over
the next few years, and expects to see positive economic development in the
country over the medium and long term.
Dr Denver noted that the
company sees India as a key pillar of its growth strategy in Asia Pacific. Dr. Denner
forecasts that after registering projected economic growth of around 4.8 pc
this year, India will likely grow by 6 pc in 2015. This makes the country one
of the global engines of growth alongside China. “We expect to see India
establish itself as the world’s fifth largest vehicle manufacturer by the end
of this decade,” Dr. Denner said.
The Bosch Group has been
active on the subcontinent since 1922. In 2013, the company generated sales in
India of approximately Rs 13,200 crore, a three-fold increase over ten years
ago. Bosch currently employs 27,000 associates at ten production sites and
seven R&D locations in India. Since 2010, the Bosch Group has invested
around Rs 5,400 crore in the expansion of manufacturing and research facilities
there, of which some Rs 1,200 crore were invested in the current year alone.
India is home to the
technology and services company’s largest development centre outside Germany,
employing 10,500 engineers. “We develop innovative solutions there which are
used in products around the world,” said Dr. Steffen Berns, president of the
Bosch Group in India. The rising number of patents filed testifies to the
successful work at the centre: from 20 registered innovations in 2008, this
figure rose to 220 last year. “That’s a more than ten-fold increase within five
years,” Berns said. Among the innovations developed by the Bangalore-based centre
is a compact retina camera with special software that can detect conditions
such as cataracts at an early stage. This fast and cost-effective eye
diagnostic tool was specifically designed to meet the needs of the Indian
market, and can be easily put into use in similar regions as well.
Dynamic growth in two-wheeler market
Bosch also sees excellent
opportunities in the booming two-wheeler market. Last year the company registered
a growth rate of 14 pc, making it one of the most dynamic markets in India. “We
predict that the number of two-wheelers sold annually on the subcontinent will
reach 27 million by 2020,” Denner said. Worldwide, the number of motorbikes and
electric e-scooters sold is expected to increase from 100 million today to 150
million by the end of the decade. By comparison, Bosch forecasts that some 110
million new cars will be sold worldwide in 2020.
Against this backdrop, Bosch
is also entering the global motorcycle market with new powertrain systems.
Especially in Asia and India, efficient powertrains can play an important part
in reducing environmental impact. For this reason, Bosch has developed an
affordable and robust engine management system that is specially designed for
the Indian and Asian markets. Currently, many machines in Asia are still fitted
with carburetors. It is precisely here that Bosch believes its technology
offers a decisive advantage.
“Compared with the
mechanically controlled carburetor, and depending on situation, the
electronically controlled fuel-injection system can reduce fuel consumption by
up to 16 pc,” Dr. Denner said. This also significantly reduces emissions and
conserves valuable resources. In addition, Bosch already supplies safety
solutions for two-wheelers including ABS and the new MSC motorcycle stability
control, which improves safety when braking and accelerating, even when the
rider is leaning into a bend.
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