vehicle buyers in India have rated Toyota particularly well across all factors
like delivery process, delivery timing, salesperson, sales initiation, dealer
facility and paperwork. This was revealed in the J.D. Power Asia Pacific’s 2014
India Sales Satisfaction Index (SSI) Study. Toyota achieved the highest score
of 866, ahead of various other mass market brands.
Ishii, Managing Director, Toyota Kirloskar Motor said that his company was delighted to receive the
highest score in JD Power Asia Pacific India Sales Satisfaction Index this year.
“This rank bears testimony to our commitment to ‘Toyota’s Customer First’
philosophy and our commitment to India,” he said.
Raja, Director and Senior Vice - President, Sales and Marketing , TKML added
that Toyota’s highest rank position in customer satisfaction is driven by its
continuous efforts to bring customer delight by exceeding their expectations.
to the J.D. Power Asia Pacific 2014 India Sales Satisfaction Index (SSI) Study,
new-vehicle buyers in India are increasingly choosing dealers based on the
dealers’ reputation and operational effectiveness. The Toyota press release
further said that the study finds that reputation of the dealer as a reason to
purchase from a particular dealer has increased by 11 percent during the past
five years. Additionally, faster delivery times, availability of the exact
model and a hassle-free negotiation are the other operational reasons that have
shown a significant increase during the same period.
study also highlighted that owners who selected their dealer based on its
reputation, availability of the exact model and hassle-free negotiation pay an
average of 4 percent more for their vehicle than those who chose a dealer for
other reasons, such as location or receiving the best deal, the press release
Picture of Toyota Innova for representation