Ex-GM India Managing Director Rajeev Chaba has been appointed as the vice-president of Vehicle Sales, Service and Marketing for GM China and Shanghai GM, effective July 1, 2011. Chaba most recently served as Managing Director, GM North Africa and GM Egypt. He is in charge of the development of the joint venture’s sales and aftersales strategy across along with his fellow Shanghai GM Vice President, Cai Bin. He will also work with GM’s other joint ventures and local partners and serve on Shanghai GM’s Executive Committee. He reports to GM China Vice President Joseph Liu.
Hailing from India, he holds a bachelor’s degree in engineering MMM Engineering College in Gorakhpur and a master’s degree in business administration from IIM Bangalore. Prior to joining GM, he worked for a large automotive group in the United Arab Emirates based at Dubai. He has proved himself to be an asset with his diverse business experience that includes significant global experience. His exceptional leadership skills will play a key role in building upon the foundation set up by his predecessors in an extremely important market for the company. Prior to joining GM, he worked for an automotive group in the UAE.
Chaba began his General Motors career in 1995 as National Marketing manager for GM India. The following year, he was appointed GM India’s general manager of Sales. He assumed the post of vice president, Sales, Marketing and Aftersales, for GM India in 1998. In 2002, Chaba moved to GM Japan as director of Sales and Marketing. He returned to GM India as chief operating officer in 2003 responsible for the day to day operations of the company. Thereafter, during June 1, 2005, he was promoted as the president and managing director, GM India, effective June 1. Two years later, he became president and managing director of GM Egypt.
General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 35,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in the world’s second fastest automobile market. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2010, GM sold more than 2.35 million vehicles in China, which represented 28.8 percent growth over the prior year. It has been the sales leader among global automakers in the market for six consecutive years.
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