As Chevrolet enters its second century, it continues to become a more global brand, with more than 60pc of its sales outside United States of America. The top Chevrolet sales markets in 2011 (other than the U.S.) were India, Brazil, China, Russia, Mexico, Canada, Argentina, Uzbekistan, and Colombia. More than 15 markets experienced record Chevrolet sales in 2011 with the largest year-over-year increases in South Africa (50pc), Peru (81pc), Vietnam (79pc), Thailand (57pc) and Israel (46pc).
“Without doubt the new Chevrolet portfolio has been a catalyst for our success around the world,” said Tim Lee, president of GM International Operations. “The launch of the Chevrolet brand in South Korea along with tremendous growth in China and across the rest of our international operations is proof that Chevrolet is becoming a first choice for customers around the globe. In 2012, we will continue to expand our range with even more great vehicles as we pursue further growth in our key markets,” Lee further added.
Chevrolet sold 4.76 million vehicles around the world in 2011, setting a global sales record and driving General Motors’ global sales to more than 9 million vehicles, a 7.6pc gain compared with 2010.
GM gained four-tenths of a point of market share to 11.9pc of the global vehicle industry. Sales were up in all four reporting regions – North America, South America, Europe and International Operations – as GM sold a total of 9,025,942 vehicles compared with 8,385,484 in 2010.
The United States led the way for Chevrolet with total vehicle sales of 1,775,812, up more than 13pc from 2010. China posted record sales of 595,068, up 9.5pc from the previous year. Other markets that posted significant year-over-year increases include Vietnam (79pc), Russia (49pc), Turkey (30pc) and Germany (21pc).
“Chevrolet’s impressive growth in both established and developing markets is the result of a strong new product lineup that meets the diverse needs of consumers around the world,” said GM Chairman and CEO Dan Akerson. “In addition to Chevrolet’s record-setting sales, the entire lineup of GM vehicles is meeting customer needs for fuel-efficient cars and work vehicles as well as unmatched luxury.”
Chevrolet is building its global presence by delivering cars like the Cruze, Sonic (Aveo) and Spark, the all-new midsize global Malibu, and crossovers and trucks like the Orlando and Colorado that are designed for the varied driving conditions and customer preferences around the world.
The Chevrolet Cruze compact sedan led the brand with global sales of more than 670,000 in 2011, making it the best-selling Chevrolet nameplate around the world with more than 1.13 million sold since its launch in 2009. In the United States, Chevrolet was the best selling passenger car brand in 2011, thanks in large part to the success of the Cruze.
On a corporate basis, GM’s two largest markets in 2011 were China, where GM and its joint venture partners increased sales 8.3pc year over year to 2,547,203 vehicles, and the United States, where GM sold 2,503,820 vehicles, up 13pc compared with 2010. GM is the market leader in both countries.
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