During the 2015 International
CES, Visteon Corporation will highlight
how autonomous driving is likely to evolve and ways to keep vehicles compatible
with new technology years after they leave the assembly plant.
“Our innovation concepts offer
physical visions for the future of mobility,” said Tim Yerdon, Visteon’s vice
president of design, marketing and connected services, adding that “In
addition, we can provide simulation hardware and software with custom-built
scenarios, conduct full turn-key research projects, and offer flexible
platforms for collaborative innovation to our customers.”
Visteon’s concept named Semper
Novus – Latin for Always New – embodies this idea by giving customers a unique
and easy way to update their automobiles via hardware and software. The vehicle
is specifically designed so owners can incorporate new hardware modules
developed at any point during the life of the vehicle using a plug-and-play
Auto manufacturers also stand
to benefit from the Semper Novus concept by improving the vehicle ownership
experience. Customer satisfaction scores are expected to improve since owners
have a means to continually keep their vehicle electronics up to date.
At Visteon’s booth at CES, the
Autonomous Experience Simulator will show a vision of how autonomous driving is
likely to evolve over the next 10 years, while highlighting the evolution of
vehicle use cases, features and user experiences. The vision is demonstrated
inside fully immersive driving simulators that enable users to experience
autonomous driving scenarios – including situations that are non-existent
Visteon developed this concept
through an experiential research study with consumers projected to be typical
vehicle buyers in 2025. During this research, Visteon learned that the two most
important attributes for future autonomous vehicles are trust and personalisation.
conducted a consumer research clinic to gain insights into consumer preferences
about the Semper Novus Concept and the future of autonomous driving. Findings
were applied during the final stages of development to deliver concepts that
will resonate with consumers. Semper Novus piqued interest, with 86 pc of
consumers tested indicating they would be willing to pay to be able to upgrade
their factory-installed vehicle’s electronics in the future.
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