Tata Elxsi, a global design & technology services
company and part of the $ 100 billion Tata group, is showcasing its latest
innovations in connected car, autonomous vehicles and In-Vehicle infotainment
technology at CES 2015.
The International Consumer Electronics Show (International
CES) is the world’s gathering place for all who thrive on the business of
consumer technologies. Held in Las Vegas in the US every year, it has served as
the proving ground for innovators and breakthrough technologies for more than
40 years—the global stage where next-generation innovations are introduced to
the marketplace. The CES 2015 is being held from January 6 to 9, 2015.
The International CES showcases more than 3,600 exhibitors,
including manufacturers, developers and suppliers of consumer technology
hardware, content, technology delivery systems and more; a conference programme
with 250 sessions; and 150,000 to 160,000 attendees from more than 140
Tata Elxsi’s showcase will include technology solutions to
build a secure connected car ecosystem to address the industry and lifestyle
trends of users who need ubiquitous connectivity and a seamless user
and ADAS: The Autonomous Valet Parking prototype demonstrates the fusion of
sensor & vision based ADAS technology. The prototype is powered by an
in-house developed trajectory planning, smoothening and tracking system. The
company brings together sensor data and video processing algorithm development
on multi-platform with DSP optimisation capabilities, to enable camera and
sensor based ADAS solutions.
HMI: The automotive HMIs merge multiple modes of interaction including
voice, touch, gestures and hard buttons to provide a seamless user experience
and minimize driver distraction.
infotainment framework: This IVI framework aims to address evolving
industry standards for minimising driver distraction while enabling integration
of personal devices along with richer features and functionality. Tata Elxsi is
showcasing an integrated Instrument cluster with an Infotainment head unit that
also incorporates multimodal HMI interactions and integration of wearable
devices in the IVI system. The framework is extensible and provides flexibility
for implementation on any hardware, including leading platforms such as Renesas
R-Car and Freescale.
Car companion apps:
The company’s suite of Car companion Apps is compatible with various mobile OS
and communicates vehicle data to smart devices over Bluetooth to provide
vehicle owner/ driver real time data about vehicle condition
Secured gateway for
integration of smart devices: A secure & authentic information exchange
mechanism between external devices and In-Vehicle network. The secured gateway
module prototype uses cryptographic mechanisms for in-car and
Telematics & V2X
solutions: Tata Elxsi’s V2X Emulator provides a lab based environment to
test and validate V2X applications by bringing real-world traffic scenarios,
thereby significantly reducing costs and time associated with extensive field
Tata Elxsi offers customised R&D services spanning
advanced research, product development, testing and deployment support to
automotive OEMs and suppliers. The company’s industry experience in working
with leading OEMs, Tier1 suppliers, tool and chip vendors, makes it the
preferred partner for system and sub-system design for the entire product
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