Bangladesh Honda Private Limited (BHL), Honda's motorcycle business joint venture in Bangladesh, has begun sales of Honda motorcycle products in Bangladesh. Prior to the start of sales, BHL began local production of the CD80 in October, 2013. BHL newly opened two authorised Honda motorcycle dealers, one in Tangail and the other in Jamalpur. A total of six models went on sale, including the CD80 produced locally by BHL and the Dream Neo imported from Honda Motorcycle & Scooter India Pvt. Ltd (HMSI). In addition to sales of motorcycles, BHL will offer a wide range of services including sales of service parts as well as the regular maintenance of motorcycles to accommodate the needs of local customers in Bangladesh. Honda will strive to increase the number of dealers in Bangladesh in the near future, and aims to expand joys by offering Honda motorcycle products through the newly established dealers.
In December 2012, in order to deliver good products with speed, affordability and low CO2 emissions in Bangladesh, where the motorcycle market is expected to grow further, Honda established Bangladesh Honda Private Limited, a motorcycle production and sales joint venture with Bangladesh Steel and Engineering Corporation (BSEC).
In Bangladesh, with a population of approximately 150 million people, industry-wide motorcycle sales reached 200,000 units in 2012, and the steady growth of the market is expected to continue. Collaborating with other Honda operations among Southwest Asian countries including Pakistan and India, Honda will strengthen its competitiveness and strive to become a leading motorcycle company in the market.
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