Sanjay Chakravarty; Senior General Manager & Head of Corporate Communication – Bosch India has been appointed as Director- Corporate Communications, Brand Management and Sustainability of Bosch GmbH for Asia Pacific region based in Shanghai. He will be heading this function as part of Center of Competence for the APAC region overseeing countries from Japan to Australia. Commenting on this, V.K. Viswanathan, President Bosch India said “I am extremely happy to see our Indian managers are in demand for such global responsibilities. As part of our well structured H R programme, Bosch India will continue to groom potential managers to take up such challenging responsibilities.” Chakravarty has been instrumental in the brand transformation of the erstwhile company Mico to Bosch, through a series of internal and external communication and branding tools running over a span of over three years. He is also responsible for the brand equity that Bosch enjoys currently in India. A post graduate from the Indian Institute of Mass Communication-Delhi, Chakravarty is a thought leader and a hard core Communication and Brand professional with extensive industry experience. Dhiraj Singh will be the successor to. Chakravarty. Singh possesses good experience both in PR and Marcom and Bosch will benefit from his experience to continuously enhance its brand equity in India.
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